Reliable Asset Management

BUILDING AN AFRICAN SUCCESS STORY

At Waypoint Asset Management we are a new generation empowered investment firm, offering world-class solutions. We help clients achieve investment success, by keeping things simple and costs low. We desire to have an enduring impact on the lives of our clients and their families.

Capital Markets

Investment markets are generally efficient over time. Collective wisdom drives price discovery.
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Risk and Return

We aim to minimise risk of losing money and optimise return for any investment horizon.
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Asset Allocation

Research shows asset allocation is responsible for at least 90% of returns.
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Liquidity

Maintaining an appropriate amount for liquidity is paramount.
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Fees

We blend low cost index building blocks with traditionally managed solutions, giving predictability and compounding, at much lower cost.
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Probabilistic Thinking

We apply principles from solid time series analysis and probabilistic thinking instead of arbitrary forecasts about direction of markets.
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At Waypoint Asset Management we help investors navigate their investment journey. 

The various aspects of our investment process and beliefs are categorised under these six core areas

ASPECTS OF OUR INVESTMENT PROCESS

Waypoint Asset Management

A waypoint is a reference point relating to a journey.

What makes us different?
01.

Income Portfolio

Meeting defined income needs for clients.

02.

Conservative Portfolio

Capital protection and diverse asset mixes with some growth exposure.

03.

Balanced Portfolio

Blended mix of growth, capital protection and income.

04.

Growth Portfolio

High exposure to growth assets like equities maximises long-term wealth generation.

Richard Anderson

Seven Media - creative director
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Tiffany Whitewood

Seven Consulting - CEO
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Alex Black

Seven Media - creative director
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Boris Brown

Seven Dev - CEO
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James Green

Seven Arts - marketing manager
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